This research work involves the study focused on end-product properties of acrylic latices controlled by using ionic and non-ionic surfactants in emulsion polymerization process. Both the surfactants play different roles vital for proper emulsification and colloidal stability of the latex. Continuous emulsion polymerization process is employed to produce methyl methacrylate and butyl acrylate copolymer latices by incorporation of ionic emulsifier (OPS-25) and non-ionic emulsifier (OP-25) in combination. Both the emulsifiers were experimented at various concentrations to observe their effect on different end-product properties, i.e., rheological, thermal and structural properties. To observe the effect of the emulsifiers on end properties, it was intended to produce a stable and durable commercial grade product and for this purpose, conventional water-borne emulsion polymerization technique was followed. In the product formulation, initially, the concentration of OP-25 is kept constant while the concentration of OPS-25 is varied, and then, the concentration of OP-25 is varied keeping the concentration of OPS-25 constant. Both the emulsifiers showed different effects on the final latex properties i.e. viscosity, abrasion scrub cycles, drying time and glass transition temperature. OPS-25 exhibited stronger effect in increasing the overall viscosity of the latex samples while OP-25 played a significant role in improving abrasion scrub cycles and drying time of the latex samples. OP-25 reinforced OPS-25 in maintaining glass transition temperature of the latex samples. On increasing the concentration of the emulsifiers beyond certain limits, they resulted in poor film properties of the latices. Both ionic and non-ionic emulsifiers strongly affected the end properties of the latices, however, the optimal properties were obtained when both the emulsifiers were employed within certain limits of their concentrations.